We are raising the bar of haircare. On our blog, you can find evidence-based information related to hair perms and bleach.
I work in a cosmetic company’s product development department, which makes every new trendy hairstyling product on social media an exciting prospect for me. With charcoal hair bleach, I wanted to understand what was giving it lifting power beyond just marketing hype. Charcoal powder has minimal color lifting ability – we’re talking only 2 to…
Do you want to get a lighter hair color but worry about damage from the bleach? If you’re a stylist or do hair bleaching at home, you might have considered finding a brand that makes the least damaging hair bleach. As a chemist who works in the Quality Control department of a cosmetic company, I…
As a chemist, I often encounter queries surrounding the chemical side of hair dye or bleach that revolve around the developer, like how to make a 30-volume developer. It is because the developer plays a vital role in the process. It contains hydrogen peroxide, which oxidizes the natural melanin and activates the dye molecules. There…
Did you leave the salon with bouncy, perfectly curled hair, only to watch your perm going straight within days? It’s frustrating when you spend money and time lying in a chair for hours for a perm that appears to be turning flat too early. What went wrong? To understand why your perm is going straight,…
If your goal is stunning, defined curls without the frizz and dryness, you’re likely caught in the Curl Cream vs. Leave-In Conditioner showdown. Don’t worry – I am here to help you navigate this puzzle and find your hair’s perfect match. The goal of people using leave-in conditioner might not always be defining their curls….
