air wave vs digital perm
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Air Wave vs. Digital Perm: 4 Differences You Need To Know

Perms allow you to transform your sleek straight hair into voluminous wavy looks. Typically, when you think of a perm, the first thing that comes to your mind is those bouncy ringlets. But it is not always the case because airwave and digital perms get you more natural-looking curls, even for your thin and fine…

leave in conditioner before bleaching
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Should You Put Leave-in Conditioner In Hair Before Bleaching?

There is a debate across various online haircare forums about whether you can use a leave-in conditioner before bleaching your hair to minimize the bleach damage. I am going to answer that in a moment. You might have experienced how bleaching uplifts your hair color to the next level and makes you feel terrific about…